A bookmaker like Unibet might seem like an omnipotent sports betting being capable of calculating deadly accurate odds in a matter of seconds, but that doesn't mean they aren't beatable. Like all foes they have an Achilles heel and when it comes to creating betting lines their flaw is complacency. No bookie is infallible and often you'll find that they make mistakes when making odds for various sporting fixtures. Your job as a canny sports bettor is to seek out these rogue bets and use them to boost your bottom-line.

The best way to exploit this weakness is to become the person you're trying to beat and learn how they think. By setting your own betting lines before your place your bets you'll become a much more astute gambler who is able to spot when a certain betting line is out of sync with the market. Indeed, you should look at this process as a training technique and something that will help your overall betting prowess, rather than something that will directly boost your bankroll.

To carry out this method you should select a series of sporting fixtures and carry out as much research on them as possible. Once you've assessed the form, history and relevant news of each fixture then should set a betting line for each. After this you should compare your odds to the ones set by some of the major sports books.

After doing this you'll get a feeling for the market and which teams are really worth betting on and which aren't. Moreover, you'll be able to spot value when a bookie makes a mistake. Overall, the key to becoming a successful sports bettor is to get as much knowledge as possible. While you should do a lot of research from your own perspective, it's important to also see the sports betting world through the eyes of the bookie. Doing this will enable you to become a more complete gambler and, importantly, a more profitable one.